Lush Charity Pot

The Lush Charity Pot supports small, grassroots organisations around the world that are working in the areas of animal protection, the environment , and human rights. The majority of our funding is allocated to smaller groups who struggle to find funding elsewhere.

All applications within these fields will be considered irrespective of their geographical location or how the organisation is registered. For a full version of these guidelines, please go to https://uk.lush.com/article/lush-charity-pot-uk-full-guidelines.​ Please read these before downloading the application form.

How much can I apply for?

Our support ranges from a few hundred pounds to a maximum of £10,000 per project. Our average grant is around £4,000.

What projects are funded?

Lush Charity Pot particularly looks for projects that create long-term change. They feel it is also crucially important to fund projects that aim to stop the abuse from happening in the first place by addressing the root cause of the problem; for example, Lush Charity Pot would prefer to fund a project that aims to stop deforestation (eg by challenging the palm oil industry) over one that aims to plant trees to restore an area that’s already been deforested. Lush Charity Pot therefore prioritises funding to projects which aim to change opinion and behaviour through raising awareness of issues, activism, education and campaigning, particularly because this kind of work is not well funded elsewhere. We’re looking for initiatives that reach beyond those directly involved in the project; those that have the potential to benefit many rather than just a few individuals.

We do also fund projects that provide aid and support where needed, such as animal shelters and refugee support and advice groups. As well as challenging harmful practices it’s important to support positive alternatives. Therefore, we also look for projects that promote and implement viable, fair and sustainable solutions to the world’s problems.

Which organisations are fundable?

The majority of our funding is allocated to small, grassroots groups that are often best placed to make a real difference with limited resources and often struggle to find funding. Almost all the groups we fund have annual incomes of less than £250,000 and most are substantially smaller than this and run entirely or predominantly by volunteers. If your organisation is in the fortunate position of having many supporters and corporate sponsors or is able to secure mainstream funding such as government grants, you’re probably not one for us.

We believe we can make the most impact by funding causes that are often overlooked by other funders, therefore we give priority to less popular issues which are more difficult to raise funds for. The most popular causes tend to be health charities (medical research, hospices etc), social welfare, religious causes, children/ young people and military related causes, so these aren’t a priority for us. We’re looking for organisations that take on issues that others don’t, those that push the boundaries and challenge mainstream opinion.

We support non-violent direct action groups because we feel it plays an important part in bringing about social change. Non-violent direct action includes protests and demonstrations, non-cooperation and other non-violent interventions. We will only consider supporting non-violent direct action groups, i.e. those which have no intention of physically harming others or threatening to do so. Whilst we support groups that engage in non-violent direct action in various ways, we do not fund actions that may break the law.

We don’t fund religious organisations, schools, councils, student expeditions or academic studies neither do we contribute to sponsored walks or other fundraising initiatives or sponsor events.

Read more

https://uk.lush.com/article/charity-pot-funding-guidelines